business process automation

Lane 02 · Replace your SaaS

Business process automationthat replaces the licence

The platforms that own this category sell you a licence and a rollout. We rebuild the path your team actually walks as one system you own, then hand you the code.

Processes we have rebuilt

Each of these was one named process, not a department-wide rollout. The before and after numbers are published in full on the case study behind each row.

Stratify

Outbound across three tools

Per month
$1,847 → $180
Subscriptions
3 tools → 1
Build
5 weeks

A workflow that crossed three subscriptions, rebuilt as one system across four modules. Their own engineers extended it twice in eighteen months.

Case studyRead the full build
Marketing services agency

Invoice approval

Cycle time
6.2d → 11h
Build
12 days

Approvals were sitting in one person’s inbox while he was on leave and the founder spent about three hours a week routing them by hand. Now they arrive in Slack with approve and reject buttons and most clear the same day.

Case studyRead the full build

Our print supplier rang my mobile on a Sunday because we’d paid him late three months running and he’d started to wonder what was going on with us. His invoice was sitting in Radu’s inbox and Radu had been on leave since the 4th.

That went on in one form or another for about four years. Nothing catastrophic ever came of it, it was just a slow embarrassing drip.

Marcus K. · Founder, marketing services agency

A platform or a workflow you own

If you are automating dozens of processes across departments and the rules change constantly, a platform is the right purchase, because its licence buys you a maintenance model you would otherwise have to build yourself.

If you can name the process, it has held its shape for six months, and it is the same process next quarter, then the licence is buying generality you will never use. That is the case where rebuilding the path directly costs less than the first year of the platform and leaves nothing to renew.

Which stack to start with

The subscriptions are big enough that one build pays them back, the workflow has held its shape for six months and your team works around the tool’s limits every week. Stability is the one that gets skipped and it is the one that decides whether the build pays back, because a process still being argued about will change shape before the code is finished.

What a system costs

One system, maximum
€6,500
Three tools or more, maximum
€14,000 to €24,000
Paid before work starts
Nothing

Both are maximums rather than fixed prices. You are billed monthly on the hours the build actually takes and the invoice never passes the number agreed in writing before anyone writes code. Fewer hours than planned and you pay less. More hours and that is on me. The 30 minute call is free and so is the written scope that follows it, which is yours whether you hire us or not. Most systems ship in 4 to 6 weeks and a whole stack is planned at 6 to 8. The Stratify build came in under that at 5 weeks across four modules. That is time to ship. Handover comes on final payment. A single recurring job with no subscription behind it is Lane 01 and is priced there.

Questions answered

  1. 01

    What does a business process automation company do?

    It takes a process a team runs by hand and rebuilds it so it runs without them. The large vendors do it by selling a platform and a rollout that can automate many processes at once. We do it one system at a time, in code, on infrastructure you already own. The repository transfers to you on final payment.

  2. 02

    What is the difference between business process automation and RPA?

    RPA drives the user interface, clicking through screens the way a person would, which is why it works on systems with no API and why it breaks when a screen changes. Rebuilding the process talks to the underlying systems directly, which is more work up front and considerably less fragile afterwards. If the system you need has no API at all, RPA may genuinely be the right answer.

  3. 03

    Which business process should we automate first?

    The one sitting on subscriptions big enough that a single build pays them back, that has held its shape for six months and that your team works around every week. Stability decides whether the build pays back, because a process still being argued about will change shape before the code is finished.

  4. 04

    Do we need a BPA platform to automate a process?

    Only if you are automating many processes with rules that change often, in which case the licence is buying you a maintenance model. For one named, stable process the platform is generality you will not use, and rebuilding the path directly usually costs less than the first year of the licence.

  5. 05

    What does business process automation cost?

    One system that replaces a tool you pay for costs up to €6,500. Three tools or more costs €14,000 to €24,000. Both are maximums rather than fixed prices. You are billed monthly on the hours the build actually takes and the invoice never passes the number agreed in writing before anyone writes code. A single recurring job with no subscription behind it is Lane 01, priced up to €3,000 on the AI agent development page.

Still paying for tools you could own?
The call is free and the written scope with its fixed number is free too. You keep the scope whether you hire us or not. Nothing is paid before work starts.

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