| Tool | Category | Entry / mo | Pro / mo | Per-seat? |
|---|---|---|---|---|
| AiSDR | AI SDR | $900 | $2,500+ | No |
| Artisan AI | AI SDR | $250 | $600+ | No |
| 11x.ai (Alice) | AI SDR | $2,000+ | Enterprise | No |
| Apollo.io Basic | Outreach DB + sequencer | $49 | $99 | Yes |
| Lemlist | Outreach sequencer | $59 | $99 | Yes |
| Clay | Enrichment + workflow | $149 | $800+ | Mixed |
| Custom outreach agent (NodeSparks reference build) | Custom build | $74 | $172 | No |
Per-tool notes
- AiSDR. Per-contact pricing. Entry tier ~750 contacts/mo. Enterprise tier custom. Multi-channel email + LinkedIn.
- Artisan AI. Per-Artisan (per AI agent) pricing. Entry includes ~500 contacts/mo. Adds research + data enrichment.
- 11x.ai (Alice). Enterprise-only sales. Annual contracts. List price not public; figures from public customer reports.
- Apollo.io Basic. Per-seat. Basic = $49/user. Professional = $99/user. Organization = $149/user. 4 seats Pro = $316/mo.
- Lemlist. Per-seat. Email Starter $59/user. Multichannel Expert $99/user. Adds LinkedIn + cold calling at top tier.
- Clay. Credit-based. Starter 2k credits. Pro 10k credits. Enterprise unlimited. Credits burn fast on full enrichment.
- Custom outreach agent (NodeSparks reference build). Postmark $15 + Hunter $49 + GPT-4o-mini for personalization $10-100 depending on volume. Engineering one-time. Owned forever.
Methodology
Prices captured on 2026-06-02 from each vendor's public pricing page. Where vendors do not publish list prices, figures are sourced from customer reports on Reddit, G2, and Twitter — flagged in the per-tool note.
The custom-agent line is a reference build: Postmark for transactional email delivery, Hunter for contact validation, GPT-4o-mini for per-contact personalization. Engineering hours to ship the first version: 20-40 hours. After that, the bill is variable infra and API cost only.
Per-seat tools assume 4-seat sales team. AI SDR tools assume 750-1,000 contacted prospects per month.
How to cite
Published under CC BY 4.0. Free to share and adapt with attribution.
NodeSparks (2026). "AI SDR & Outreach Tool Pricing 2026 — Build vs Buy Math." https://www.nodesparks.com/data/sdr-tool-pricing. Retrieved 2026-06-02.
Source posts
- What is an AI SDR? The 2026 build-vs-buy read (with real pricing) — full methodology + Reddit thread evidence.
- Apollo.io alternative: building your own outreach agent — reference architecture for the custom-build line.
- The 2026 SaaS Replacement Playbook — the build-vs-buy decision framework.
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Same data as the table above, CC BY 4.0.
Last updated 2026-06-02. Spotted an error or outdated price? Tell us — we update this dataset quarterly.
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